Prior to creating Clear Concepts in 1989, Bill spent 13 years in the health care industry as a Physical Therapist at Rancho Los Amigos National Medical Center and the City of Hope in Los Angeles. It was during those years that he found and fully developed his passion for teaching and communicating clearly. He was a Clinical Assistant Professor of Physical Therapy at the University of Southern California and instructed hundreds of patients, physical therapists, nurses and physicians in the principles of rehabilitation. During those years, he also received national recognition for excellence in research from the American Physical Therapy Association and was a contributing editor on two medical textbooks and the illustrator of a third (Gait Analysis by renowned orthopedist Dr. Jacquelin Perry).

Bill's formal education includes a BS in Physical Education from Springfield College, '74 (the small school in Massachusetts famous for inventing the game of basketball) and a MS in Physical Therapy from the University of Southern California, '76. He was also one of the first people to complete the Marketing Certificate Program through UCSB Extension, '94.

In addition to running Clear Concepts for the last 20 years, Bill was the lead marketing instructor at UCSB Extension for 10 years (finishing up in 2006). Students from Santa Barbara and around the world have benefited from Bill's special ability to make marketing concepts relevant and fun to learn. And, his small business clients have profited from his up-to-date knowledge and expertise. He taught three popular evening classes; Principles of Marketing, Buying Behavior, and Marketing Service Businesses.

Bill received his first camera as a high school graduation present in 1969 and he's been honing his craft ever since. He's never fully satisfied but often very pleased with his results. Switching from film to digital only accelerated his fascination for the infinite possibilities that light, subject and camera offer. In 2009, Bill completed the comprehensive 5-day Paso Robles Workshop program by Strobist David Hobby Here All the photographs on this site were taken by Bill except the portrait above, taken by his son, Andrew www.backyard.bz .

He does his most important and rewarding work as the father of three great sons; Andrew, Eric & Brian. He and his wife Marion have worked hard to give the boys both roots and wings.